Privacy Policy

This Privacy Policy explains how Boelero collects, uses, stores, and shares personal information when you visit our store, place an order, contact customer support, or otherwise interact with our website and services. This policy is intended to help customers understand how personal data is handled in connection with our Shopify-powered store.

Boelero is owned and operated by Maximum Lifestyle. For applicable data protection laws, Maximum Lifestyle is the data controller for personal information collected through this store, except where Shopify independently acts as a controller or processor as described in its own policies.

What Information We Collect
Depending on how you use our store, we may collect the following categories of personal information:

  • Contact details, such as your name, email address, phone number, billing address, and delivery address
  • Order details, such as items purchased, order value, and transaction history
  • Payment-related information, such as payment method details, billing information, and transaction confirmation data
  • Account or communication records, including messages sent through our email address at support@boelero.com, or through the contact form
  • Technical information, such as IP address, browser type, device information, time zone, and website interaction data
  • Cookies and similar tracking data collected through our website and Shopify platform tools

How We Collect Information
We collect personal information directly from you when you:

  • Place an order
  • Contact us by email, phone, or contact form
  • Browse or interact with our website
  • Request customer support, refunds, or returns

We may also receive information automatically through cookies, analytics tools, Shopify services, and payment service providers.

How We Use Personal Information
We use personal information for purposes including:

  • Processing and fulfilling orders
  • Providing shipping, delivery, returns, and refund support
  • Communicating with customers about orders, requests, or customer service matters
  • Verifying transactions and helping prevent fraud, misuse, or unauthorized activity
  • Operating, maintaining, and improving our website and store experience
  • Complying with legal, tax, accounting, and regulatory obligations
  • Sending service-related communications
  • Where permitted, sending marketing communications that you have agreed to receive

Legal Bases for Processing
Where data protection laws require a lawful basis for processing, we rely on one or more of the following:

  • Performance of a contract: to process payments, fulfill orders, arrange delivery, and manage returns or refunds
  • Legal obligation: to comply with accounting, consumer protection, and other legal requirements
  • Legitimate interests: to operate and secure our store, prevent fraud, respond to customer requests, improve services, and maintain business records
  • Consent: where required, such as for certain marketing activities or non-essential cookies

Shopify and Platform Services
Our store is hosted by Shopify, which enables us to sell products and manage the online storefront. Shopify may process personal information on our behalf in order to provide store infrastructure, checkout functionality, hosting, analytics, and related services.

Shopify may also process certain information for its own purposes as described in its policies. You can review Shopify's privacy practices here: Shopify Privacy Policy.

You can also review Shopify's terms here: Shopify Terms of Service.

Payment Information
When you make a purchase, payment information is processed through Shopify and relevant payment service providers. We do not typically store full payment card details on our own systems. Payment data is handled through secure payment processing systems used to authorize, complete, and document transactions.

Payment-related information may be used for transaction verification, fraud prevention, refunds, chargeback handling, and legal compliance.

Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support core site functionality, remember preferences, understand website usage, improve performance, and support security and fraud prevention.

Some cookies are essential for the operation of the store, while others may be used for analytics or related purposes where permitted by law.

More information about cookies used in connection with Shopify can be found here: Shopify Cookie Policy.

How We Share Personal Information
We may share personal information with trusted third parties where necessary to operate the business and provide services, including:

  • Shopify and related e-commerce infrastructure providers
  • Payment processors and payment service providers
  • Shipping, logistics, and delivery partners
  • IT, hosting, analytics, fraud prevention, and customer support service providers
  • Professional advisers, such as accountants, auditors, or legal advisers, where necessary
  • Authorities or regulators where disclosure is required by law or necessary to protect legal rights

We do not sell personal information in the ordinary meaning of the word "sell."

International Data Transfers
Because our business is based in the Netherlands, serves customers in the United Kingdom, and uses Shopify and third-party service providers that may operate in multiple countries, personal information may be transferred to and processed outside your country of residence.

Where required, we take steps intended to ensure that international transfers are subject to appropriate safeguards under applicable data protection laws.

Data Retention
We retain personal information for as long as necessary for the purposes described in this Privacy Policy, including to fulfill orders, provide customer support, maintain business and accounting records, resolve disputes, enforce agreements, and comply with legal obligations.

The retention period may vary depending on the type of information, the purpose of processing, and applicable legal requirements.

Your Rights
Depending on the laws that apply to you, including applicable United Kingdom, European Union, or other consumer and data protection laws, you may have rights such as:

  • The right to request access to your personal information
  • The right to request correction of inaccurate information
  • The right to request deletion of personal information in certain circumstances
  • The right to request restriction of processing in certain cases
  • The right to object to certain processing activities
  • The right to data portability, where applicable
  • The right to withdraw consent where processing is based on consent
  • The right to lodge a complaint with a relevant supervisory authority

To exercise any of these rights, please contact us using support@boelero.com.

Security
We use reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure.

Third-Party Links
Our website may include links to third-party websites or services. If you follow a third-party link, your information will be governed by that third party's own policies and practices. We encourage you to review their privacy notices before providing personal information.

Children's Privacy
Our store is not directed to children, and we do not knowingly collect personal information from children where doing so would violate applicable law.